Spear applies marketing and PR strategies to help clients grow their reputations as thought leaders, so they stand out and take market share.

 

Content MarketingShowcase your differentiation with in-depth content and close sales cycles.

Content Marketing

Showcase your differentiation with in-depth content and close sales cycles.

Message CraftingFind what sets you apart and how to communicate it to the right audience.

Message Crafting

Find what sets you apart and how to communicate it to the right audience.

Strategic PlanningEstablish practices to drive collaboration, streamline workflow and measure success.

Strategic Planning

Establish practices to drive collaboration, streamline workflow and measure success.

Public RelationsDevelop relationships with media outlets and promote your solutions where people notice.

Public Relations

Develop relationships with media outlets and promote your solutions where people notice.

What is thought leadership?

Drive sales leads. Grow your brand.

Thought leadership is insight and foresight people need to answer tough questions, make important decisions and navigate change. When you develop a reputation as a thought leader, you separate yourself from the pack. You have knowledge others need to achieve their goals, so get the word out.

Thought leadership leads people through customer journeys by addressing unanswered questions, pain points and unmet needs. By putting your knowledge and solutions in collateral, media outlets, blogs, events and other channels, your audience will look to you for answers. 

How does Spear help?

Precision. Power. Results.

First, you need a message that says what only you can to the people who need your solutions. Next, you need a way into the right channels to reach your audience. Then, you need content that pinpoints your competitive advantages to create engagement. With services in content marketing, public relations, message crafting and strategic planning, Spear creates the right messages and delivers them on target.

From analyzing your competitors' messaging to campaigns attracting new clients, there are many initiatives that can grow your thought leadership reputation. Spear offers guidance and execution to show your markets how you're different.

Daniel Martin

Founder

I found a passion for thought leadership early in my career, so I started Spear to help clients identify their competitive advantages, make standout marketing materials and spark engagement with customers.

Most of my experience is in marketing and public relations, and I’ve often worked in multifaceted roles as a strategic planner, project manager and copywriter. While I've done a variety of work for a variety of stakeholders, my goal has always been the same: help organizations establish themselves on the forefronts of their industries.

My experience spans global corporations and small, young businesses.  

Daniel Martin, Founder

+1.303.519.8485

djmartin3@gmail.com